The top priorities for my restaurant..

"Lack of time is actually lack of priorities."
                                 - TIM FERRISS

I’m sure all restaurant owners can relate to not having enough hours in the day. Too often we are so busy doing service and working in the venue day-to-day that we don’t prioritise our time on what is going to make us money. Well here’s the thing. If you don’t take the time to focus on the areas of your business that will make you money long-term, then you will never step off struggle street.

Here are the five areas of my business that I will not compromise my time on. I recommend these to all Restaurateurs to build long term revenue and sustainability for your restaurant.

  1. Marketing

  2. Sales

  3. Cost Control

  4. Culture

  5. Reputation

Marketing – As an independent restaurant owner without a marketing team or a substantial marketing budget, I have to be the master of my marketing. If I don’t my restaurant doesn’t have a voice, it is not top of mind for customers and I will never be the number one choice. When I plan my marketing I focus on social media, loyalty programs, in-house promotion, website and analytics, partnerships and competitions just to name a few. The majority of this I will do in-house but there are some elements that I will outsource to experts. Each venue is unique so do what works for you.